The article deals with the influence of the global sociocultural transition on goal-setting of Russian education. It is proved that the domestic system of targeted inculturation should be aimed at the formation of homo creator, the constitutional quality of which is the desire for activities motivated by the internal, post(over)economic interest.

The article deals with patriotism developed in the historical process - as past, present and future. It is the ratio of these forms of time that determines the “measure of relevance” of patriotism for this society and this epoch. In the dynamics of the patriotic process, the author proposes the mechanism for development of new problems of society, transition from past to present through particular future in the aspect of patriotic understanding and mastering the reality.

The article represents the theoretical and methodological analysis of the conditions and methods of training specialists who would be in demand in the labor market in the conditions of dynamic changes in the economy and the widespread use of IT-technologies. As the result of the work, there is a number of recommendations on modernizing the system of professional training of qualified specialists.

The article proves that that the creation of a variety of school websites by efforts of schools is not an efficient means of informatization of the educational, administrative and social functions of a modern rural school. The alternative way to include schools in the united informational and educational space is under consideration in the article.

The article deals with the issues of polycultural education in foreign language classes by the example of Internet resources. The potential of a number of websites for effective organization of polycultural education is under consideration in the article.

The article deals with the experience of organization of school-university partnership in training of primary school teachers at the master’s level.

The article deals with the issues of interaction between educational organizations and cultural institutions in the framework of expanding the educational space for students with disabilities. The results of the survey of specially trained teachers are analyzed, the general and methodological availability of the museum environment for students of different nosological groups is characterized, the regional view on the issues of organization of interaction “school - museum” is demonstrated.

The article deals with the essence and structural organization of a teacher’s readiness for activities aimed to improve students’ health, which is the most important task of the domestic education in the modern conditions. It is proved that its structure dynamically corresponds to the stages of health-care activities, and statically includes the motivational and semantic, cognitive, behavioral and technological elements.

The article deals with the notion of “student’s project culture”. It is proposed to use the method of interdisciplinary projects and the programme of project activities for its development. The pedagogical conditions are offered, the criteria and levels of formation of students’ project culture are defined. The conclusion is made about the necessity of teacher’s work on its development in order to improve the quality of vocational training and the level of competitiveness of students.

The article deals with the process of vocational self-determination of future specialists in higher education. It describes the results of the survey that reveal the need to create the conditions for forecasting the vocational activities and the formation of ideas of the ways to achieve the top in the profession and success factors. The techniques of acmeological modelling are the means in the conditions of a higher school.

The article deals with one of the theoretical aspects of modular training - its principles. The analysis of different pedagogic approaches to principles of modular education in higher education is under consideration. The grounds for the choice of certain principles of modular training suggested by the scientists of various pedagogical schools and directions are given and substantiated. The authors prove the choice of the particular structure of principles of modular training and analyze its advantages favorable for optimization of the educational process in higher school.

The article deals with the system of working with authentic fiction films in groups of foreign students of the basic level (A2) in classes of Russian as a foreign language. This system is implemented in the manual on working with O. Bychkova’s film “Plus One” (2008) “Russian Film without Subtitles” (2017). The classification of authentic fiction films that can be used in RFL classes is presented, as well as the features of working with adapted films at the basic level (A2).

The article deals with the results of the study of the attitude of coaches working in sports schools for children and youth to the implementation of the results of scientific work in practice. The research was carried out on the basis of a specially developed questionnaire. The results of the survey are under consideration.

The article deals with the issue of the criteria assessment of the level of readiness of future specialists for professional activities in the environmental tourism. The paper analyzes the approaches to the definition of “criterion” and “indicator”, presents the developed system of criteria and indicators of readiness of specialists for professional activities in environmental tourism. Three levels of formation of such readiness are under consideration.

The article deals with the autocompetence, which allows teachers to adapt their knowledge and skills in a dynamically developing society, as well as based on modern requirements given in the documents, to detect the tendency to formation of professional destructions and to take the necessary preventive measures to overcome them. The teacher needs training in methods and means that can be applied within the framework of self-development. Systematic solution of tasks in the process of self-awareness in the vocational activities within the framework of a specially organized programme will allow a teacher to increase his / her autocompetence.

The article deals with the linguodidactic features of the academic writing genres (abstract, thesis, scientific article) and the specifics of teaching foreign-language scientific writing within the framework of the master’s program. The range of skills of the written academic language is under consideration. The structure of a foreign-language annotation is analyzed, special attention is paid to the algorithm of students’ actions in the process of writing.

The article deals with the issues of spiritual and moral education of future vocalists, due to the age characteristics of students, on the one hand, and to the specifics of the socio-cultural and educational situation in modern China, on the other hand. In the context of tasks of spiritual and moral education, the prospects of the solution of the revealed problems are described; they consist both in the address to the traditional culture, and in the use of modern technologies of education.

The article deals with the genre specificity of social advertising in the rhetorical aspect. The rhetorical parameters of texts of social advertising are stated: they are an authoritative or personalized addresser, the focus on a generalized recipient (a representative of society as a whole), target setting, use of the top comparison . There are two groups of genres of social advertising: the genres aimed at formation of the behavioral model approved by society, and the genres used for discredit of the abnormal behavioral model. The characteristics of some genres are under consideration in the article.

The article deals with various synonymic rows of phonetic terms, the main causes of synonymy. The source material was a series of works on Russian grammar, including the works of domestic linguists: M.V. Lomonosov, A.A. Barsov, N.G. Kurganov, A.H. Vostokov, N.I. Grech, G. Pavsky, K. Aksakov, V.A. Bogoroditsky, F.F. Fortunatov, I.A. Baudouin de Courtenay, A.A. Potebnya and others.

The article deals with the ecological discourse and its representation means in foreign mass media. In this regard, there is an increased interest in environmental issues, which is the result of the worsening environmental crisis and the increased concern of the world community about environmental problems.

The article deals with the attributive phrases in “The Tale of Igor’s Campaign” and its poetic versions of the XIX century created by V.A. Zhukovsky and A.N. Maikov. Studying the attribute in poetic interpretations show that the authors of translations in most cases follow the word order rules of the Old Russian text, but the metric pattern and rhythm of the new text make them combine the components of attributive phrases in a different way.

Idioms with the meaning of “health - ill health” in the Russian phraseology do not take a significant place. Most of these expressions are phraseological units with the meaning of mental state of a person. There are are also numerous phraseological units with the meaning of “death”, only 4% of the considered idioms contain the word “heart” in their structure and only 1% are the names of diseases or their symptoms.

The article deals with the correlation between complementation and fusion of cognitive linguistics and linguistic typology. The cognitive linguistics provides a theoretical guidance and technical support mainly in five aspects. The linguistic typology as an important applied field provides evidence of cross-language facts. With the development and integration of two sections of linguistics there is a new direction of language research - cognitive-oriented typology.

The article deals with the phenomenon of “linguocultural type”, which is represented in the character of a work of art, in connection with the national linguistic personality and according to the role, situational and communicative guidelines. The semantic application as a speech tendency of the linguocultural type, a pun, the means of creation of the comic effect and antithesis are under consideration in the article.

The article deals with the linguistic and cultural characteristics of the values of tourist media discourse, as well as verbal and non-verbal ways of actualization of these values in creolized media texts by the example of the touristic posts in the social networking service “Facebook”.

The article deals with the features of precedent text use in the fiction, non-fiction and academic discourse. Some regularities of the introduction of “a foreign word” are highlighted, the main functions of precedent texts depending on the discourse type are given.

The article deals with the lexical units that are typical for speakers of older generation. It is proved that it is possible to determine an elderly speaker by the philological analysis of the components of the vertical context of his judgments.

The article deals with the figurative component of the concept “memory” in Steve Watson’s work “Before I Go to Sleep”. The metaphorical objectification of the concept “memory” is considered together with the anticoncept “amnesia” in their unity and opposition. As the result, the following metaphors can be found out: the metaphors of a container, a particular material object, liquid, support point (fixing), construction, computer and light.

The article presents the results of the study conducted on the material of the collection of letters “Letters of the Century: America 1900-1999”, during which the key emotive concepts as the fragments of the emotional concept sphere of the Americans in the XX century were identified and analyzed.

The issue of precedence attracts the attention of Russian and foreign linguists. Each person is a representative of a particular national culture, including language, history, literature and national customs. One of the linguistic ways of expressing the values of society are precedent texts and precedent phenomena. The system of precedent texts is a national linguistic and cultural value that stores the information about the language history and the society.

The article deals with the phenomenon of “evil from light”, or “the evil good”, and counteraction to it in the works by V.T. Shalamov and A.A. Akhmatova. The comparative aspect highlights the resistance to the atheistic tendencies of the epoch together with the uniqueness of the aesthetic and axiological guidelines of the authors. The attention is focused on the special place of the “phenomenon” of Akhmatova (“Anna I”) in the fiction world of Shalamov, with the elements of the “Akhmatova’s” text.

The article deals with the complex of artistic phenomena formed around the image of the mirror and the phenomenon of mirroring. Some versions of these cultural universals in the lyrics of O.E. Mandelshtam are under consideration. The figurative structure of poems, features of art space, compositional principles (in particular, some forms of cyclication) are analyzed in the article.

The article deals with the Chinese religious and philosophical system and its special syncretic character by the examples of P. Buck’s novels “The Good Earth”, “Peony”, “The Three Daughters of Madame Liang”. The author analyzes the religious and philosophical motives and symbols that play an important role in the construction of the imagological image of China in the works by P. Buck.

The article deals with the role of the cities of the region in the expansion of trade relations of local peoples and the population of Southern Russia of the considered period. It is emphasized that the Russian government considered trade to be the means of strengthening its political and economic positions in the region, in every possible way tried to regulate the exchange trade in the North Caucasus.

The article deals with the history of development of F.M. Dostoyevsky’s evolution and religious views. His faith was never static, unwavering. The writer was a man in constant search, a philosopher with critical mind, and could not help doubting the faith. It was due to various circumstances of his life. The key factor in the transformation of his religious views was the mock execution in Petrashevsky case.

The article deals with the features of the demographic situation in the Volgograd region at the turn of XX-XXI centuries by the example of the population natural movement (birth rate, mortality and population natural growth) based on the statistics. The reasons influencing the reproduction of the population of rural municipal regions of the Volgograd region are under consideration in the article.

The article deals with the features of the collectivization process in a separate region of the USSR - South Ossetia by means of the comparative historical method. The conclusion about the contradictory results of collectivization in the region is postulated: on the one hand, there were positive dynamics of growth of agricultural production, on the other hand - all negative features of this process were characteristic for South Ossetia, which can be found in the whole state.

The article deals with the Bolsheviks’ views on the place and role of craft cooperation in the Soviet economy during the transition from the military communism to NEP. The author describes the priority directions of the theoretical judgments and practical steps of the RCP(b) members in relation to cooperative artisans and craftsmen, identifies the problems faced by the party members and cooperators. Special attention is paid to the evolution of the Lenin cooperative plan.

The article deals with the socially oriented activities of the Krasnoyarsk city Duma in the period from August 1914 (the beginning of World War I) to July 1917, when the elections to the Duma resulted in electing Bolshevik Y.F. Dubrovinsky as the Chairman of the Krasnoyarsk Council. The article emphasizes the use of journals of the meetings of the Council as a major historical source.

Based on the documentary sources and special monographic works, the article deals with the health care and medical service system in the city of Makhachkala in the first years after the establishment of the Soviet power. It covers the first events in this sphere, the organization of the People’s Commissariat of Health Care of DASSR in 1921 and its role in the implementation and control over the work of medical institutions of the whole republic.

The article deals with the process of mobilization of the first Canadian volunteer contingent for participation in the First World War. The presentation of events is limited to the period from August, 4 to August, 23, 1914, i.e. from the moment of Canada’s accession to the British Declaration of War until the departure of the first Canadian division to the military training camp in the vicinity of Quebec for military training.