The article proves that that the creation of a variety of school websites by efforts of schools is not an efficient means of informatization of the educational, administrative and social functions of a modern rural school. The alternative way to include schools in the united informational and educational space is under consideration in the article.

There are considered the issues of organization of further training of museum pedagogy specialists through the system of distance seminars. The novelty of the suggested approach is that the seminars are conducted along with specialist’s professional work - organization of work of pupils’ research team who take part in the regional competition of school museums.