The article deals with the concept of globalization as viewed by domestic and foreign scientists. Two directions of globalization on the market of educational resources are considered (marketization of education and implementation of the programme of overcoming basic illiteracy as the means of struggle with chronic poverty and economic inequality);its two basic models are found out. It is stated that globalization in the sphere of higher education should be regarded as the internationalization, integration, informatization as its most important components. The conclusion is that globalization has positive sides - universalization and knowledge in natural science.

The article deals with the contents, goals, tasks and directions of educational activities in the conditions of a modern higher school. The notions “potential”, “potential of educational work” are described. The structure of the potential of educational activities and assessment is suggested in the article.

The article deals with the parent culture as the system of parental activities aimed to achieve the goal of education of children in the family - development of a personality close to the ideal. The phenomenon “paradigm of the parent culture” as a social stereotype and a set of theoretical issuesis described in the article. It reveals the essential foundations of parent education of children in a particular historical period.

The article deals with the management of formation of the personal (educational) results of education in the aspect of monitoring. The characteristics of monitoring in education, the features of educational results and the role of the personal results mentioned in the Federal state educational standard (FSES) are described in the article.

The article deals with the notions of megalopolis, creative class, sociocultural adaptation of students from small villages to the megalopolis subculture. The role of subcultural competence of a teenager in the process of sociocultural adaptation of students from small villages is described.

The article deals with the features of the phenomenon “socially safe behaviour”. The problems of the role of social network as a whole and networking services in particular in the process of socialization of the younger generation are under consideration. The work of the university pedagogical club in socially safe behaviour of teenagers by means of network services is described. As the result of the final diagnostic of implementation of the work, we see a certain growthof all the signs, especially of the cognitive, regulative and reflective components of socially safe behaviour.

The article deals with the problem of the influence of ecological and educational environment of an educational institution on the formation of the ecological culture of students. The algorithm of the process of formation of the ecological culture of pupils in ecological and educational environment of the institution is determined and described. Theresultsthat provetheefficiencyofthisalgorithm are under consideration in the article.

The pedagogical competence of a specialist in the sphere of physical culture and sport is regarded as the component of the professional competence that is implemented in the readiness and ability to carry out pedagogical activities in the conditions of the sport and educational process. The components of the pedagogical competence of a specialist in the sphere of physical culture and sport are identified; they are axiological, cognitive, operational, communicative,reflexive. The means of development of the pedagogical competence were developed in the process of training as a specific form of the educational process providing the formation of organizers of sports activities.

The article deals with socio-pedagogical projecting aimed at forming the familistic culture of a boarding school teacher, which is considered to be a pedagogical tool. The content of the article is practice-oriented and aims to develop new educational systems. Socio-pedagogical projecting in the context of formation of the familistic culture of a boarding school teacher is a humanistic activity in pedagogic support of the subjects of an educational process in their quest for value self-determination and self-expression regarding the institution of a family.

On the basis of the analysis of thethesisbyJilia F.A. “Resource centre as the institute of professional development of a teacher (based on Eritrea resource centres)” the author indicates the topical ways to support teacher’s professional development and the organizational forms of such support, as well as determines the prospects of research of these issues.

The article indicates that the leading tendency of the modern methods of teaching foreign languages in the globalizing information world is thepolyparadigmatic approach, which is oriented at the formation of a well-developed, free, responsible, positive personality and subjectivity of studentsin the framework of the anthropocentric, competence, axiological, culturological and personality-oriented components.

The article deals with the linguodidactic competence in the process of methodological training of foreign language teachers. The author’s classification of the levels of development of the linguodidactic competence is represented in the article. It proves the necessity to use the profession-oriented (linguodidactic) tasks to find outthe level of development of this competence as the final form of certification of future foreign language teachers in the framework of the competence approach.

The article deals with the role of cultural aspects in the context of development of oral speech of university students (faculty of linguistics). One of the reasons to studythis issue is the widespread use of informative talks concerning student life. The author studied the features of a monologue, various forms of dialogues. The article contains many examples which help to learn the main role of cultural aspects. The article gives the examples of monologues and dialogues aimed to master some cultural aspects, developing students’ communicative skills of oral speech.

The article deals with the system of additional education in physics, its role in development of students’ competences. The experience of the club “Physics for Everyone” is described.

The article deals with the development of the notion “language personality”: from the first attempts of researchers to understand a language as an integral part of a personuntil the formation of linguistic personality study as a linguistic discipline aimed at the study of a personality in language. The modern approaches to the study of linguistic identity are analyzed, and the prospects of research of the phenomenon in the communicative space of the Internet are described.

The article deals with the concept “communicative behaviour”, “communicative strategy”. As the result of thepragmalinguistic analysis of the Russian national communicative behavior of the fiction prose characters implemented in the communicative strategies of praise and blame, the authors find out the common and distinctive features of their functioning in the prose of two Russian writers separated by a century: K.N. Leontiev and V.M. Shukshin. The attention is focused on the comparison of positive and negative semantics of thecommunication strategies, based on the material with evaluation vocabulary.

The article deals withthe English proverbs describing the concepts “mouse” and “rat”. These images reflect the assessment meaning.The English proverbsconcerning the images of rodentsare researched in the aspect of objectification of the cognitive and evaluative characteristics. The assessment expressed by proverbs is studied on the basis of the examples taken from the English literature.

Causal prepositions in the Russian language differ stylistically: the prepositions of this group are uneven in functions in different speech styles. Only some of them are stylistically neutral and function both in colloquial and in book speech, and everything else function in book speech styles. This is primarily due to active development of business writing in the XVIII century. This article deals with the possibility of functioning of the Russian causal prepositions in a particular style of speech andthe scope of their use; the stylistic factor of the inadmissibility of synonymous substitutions among these prepositions is found out.

The article deals with Czech and Russian heartonyms formed by the nominative model “adjective+day”. The invariant onomasiological signs of the onomastic units are described;thecharacteristics of adjectives denoting these signs are given.

The article deals with the experience of classification of verbal techniques of manipulation in the informal interpersonal communication, which let people make the communication easier or get some benefit. Such techniques are based on the psychological effect, when a manipulator gets some benefit by a person’s vanity, guilt, shame, fear and often lead the interlocutor in a state of psychological discomfort.

The article deals with the actual segmentation of semantically complicated sentences with infinitive secondary predicative structures, which are one of the most common ways to form secondary predicative constructions in English. It is shown that such IPSs have their own actual segmentation together with the actual segmentation of the matrix sentence that acquires the additional theme or rhema

The article deals with the concept “the attributive valence of the verb”. Thegroup of verbs with the attributive valence in the modern German language includes not only stylistically neutral ones, but also emotionally charged verbs with actantattributes withthe common indicative characteristic, as well as the verbs with incorporated actantattributesthat include the subjective and objective types.

The article deals with the notion of “locativity” which is a common phenomenon in language and has a big variety of expressive devices. The author describes one of the main devices of expression of this category in the Erzya and Finnish languages- the verb, marks out the semantic groups of verbs that have the meaning of locativity, and givesthe examples from Finnish and Erzyafiction literature.

The theme of memory is regarded as the primary one whichboth in the twentieth century and at the beginning of the new Millennium determinesthe contents of the image system and the structural features of prose and poetry of the artists who are the veterans of the Great Patriotic War.

The satirical fables of literary masks of Kuzma and IvanPrutkov are compared in the article. In the process of selection of genre forming features of the works by these authors it is found out that the poetics of Ivan Prutkov is influenced by the traditions of satirical and burlesque poetry of KozmaPrutkov and the genre canon in the works by both authors is transformed.

The article deals with the method of organization of the associative semantic field of the poetic text by E.V. Sheveleva“Belosnezhye” using the method of modeling of associative and semantic field. The analysis proves that any literary text is a system with the elements in certain structural connections and relations that express the creative intention of the writer. The semantic scope of the work is not determined by the direct meaning of some separate words and phrases but the associations they make.

The article deals with the issues of Kalmyk household tale research, their classification, publication history of this genre.

The article deals with the means of portraying the image of a character in drama works through the prism of the contents and language means of various levelsin the verbal part of Julius Caesar in the play by B. Shaw “Caesar and Cleopatra”. The empirical material is studiedin a wide variety of the vertical context.

The article deals with the background knowledge in Chinese narrative songs of the revolutionary period of the XX century, namely their historical, cultural, socio-cultural, ethno-cultural and semiotic background. Special attention is paid to the description of the role of background knowledge reflected in the lyrics and the music videos, in development of the ideologically necessary image of the narrator and the character.

The article is aimed to find out and review the Sufi genealogy of spiritual succession, in which the name Tashav-Haji Al-Indiri, one of the leaders of the Caucasian war,can be found. As the result of the analysis the author shows the name of Al-Indiri in the chain of Sufi teachers. This article can be used by researchers of Sufism in the Caucasus.

The article deals with scientific literature and periodicals referring to the Udis and which were written in the period that followed their joining the Russian Empire (XIX - beginning of the XX century). The reasons to study the Udis ethnos by scientists of different countries, including foreign countries, are found out. These sources deal with the Udis, describe their economic activities, household and everyday life, give their classification. The author makes the conclusion about the importance of this period in the Udis history, as the first knowledge about the Udis and first research of them refer to this period.

The article deals with the issue of the impact of the agrarian policy of tsarism on the socio-economic development of Western Kazakhstan in the late XVIII - early XX centuries.The processes of development of cattle breeding, agriculture, settlement of the nomadic and semi-nomadic population are studied in the article. The scientific works of historians on this subject are analyzed. The author describes the factors that contributed to the development of agriculture and cattle in the region, the involvement of Western Kazakhstan in the Russian market.

The article deals with the issue of “false sheikhdom” in Dagestan Arabic polemical theological works of the early twentieth century.The controversy on this issue originated at thatperiod and was reflected in the works by modern theologians. The consideration of this question is included into research of the history of Sufism in Dagestan.

Based on the analysis of documents of the Lower Volga region archives and some periodicals of the 1920-1930s, the article deals with the characteristic forms of reporting about the industrial development of the region in the local press.The role of printed media in the process of socialistic modernization of the industry of the Lower Volga region is analyzed in the article.

The article deals with the repertoire of films shown in the cinemas of Stalingrad during the Great Patriotic War and in the recovery period. Based on the unpublished sources, the author concludes that at different stages of development of the Stalingrad region the films reflected the historical reality, were a means for the government to influencethe society and contributed to the moral enthusiasm of people.

The article deals with the first decades of establishment of the regional broadcasting by the example of the Stalingrad (Volgograd) region. The difficulties and achievements in the process of TV centre building, programme schedule, viewers’ feedback are described. The role of state and party organs in the organization of local broadcasting is emphasized in the article.

The article deals with the educational work in Tuva schools in the conditions of transformation of society. It is noted that the updating of the educational process in the educational institutions of the Republic was based on the traditions and customs, national and regional features, the achievements of the modern experience, the implementation of the new forms of extracurricular work. The negative aspects in the activities of educational institutions in education of younger generation in this period are described.