There are described the psycho-social origins and primary forms of presentation of the speech act “oath”. There is covered its interrelation with the vindictive discourse and the first human rituals.

Based on the TV production there is considered the creolized text as the source of negative information with hidden aggressiveness. There is carried out the analysis of linguosemiotic organization of an illustrated magazine for children from the point of influence on children’s minds. There are revealed the ways that favour the negative semantics in particular genres of the mass entertaining discourse targeted both at adults and at children

There are considered the sensory modalities, revealed the specific character of their representation in the language consciousness. There are analyzed the feeling peculiarities and their use in the advertising discourse with the aim of manipulation.

Based on the author’s theory of harmonization of translator’s space there is considered the issue of formation of translator’s communicative personality. There are described the communicative competences that influence the quality of translation.

There are regarded the reference attributes of adapted texts in simplification of expressing and contents. Depending on the model of adaptation, adapted texts may possess narrow or wide reference.

In the course of the biosemiotic approach that considers the language as a phenomenon of people’s united activity and helps the organism to adapt to the reality, there are determined some mechanism of formation of the lexical meaning.

There are considered the issues, methodology and main directions of research of phraseology and paremiology in the modern linguistics. In the focus there is the methodology of complex analysis of such specific language phenomena as a phraseological unit and a riddle. There are characterized the culturological, linguopragmatic and structural approaches to research of precedent phenomena and texts of culture.

There is covered the issue of personal positioning within the communicative genres of the personal Internet discourse. Based on the example of the genre “social network” there is shown the way of formation of the Internet personality image, the goals of which are self-expression and self-presentation.

There is defined the dandyism in the English culture, analyzed the conceptual and image and perceptive components of the linguocultural type “English dandy”. There is made the supposition concerning the reason for narrowing of the use sphere of the word dandy in the meaning “fashionmonger, fop” in the modern English language

There are considered the perceptive and figurative signs of the linguocultural type “buffon” in the British linguistic cultural environment. There are analyzed the texts created by it in the British fiction and mass media.

Based on the analytical genre “discussion” of the German language publishing house “Der Tagesspiegel” there is made the attempt to consider the main persuasive strategies of the genre in accordance with its argumentation system.

There is considered the linguo-cultural script understood as an evaluative structured behavioral model as applied to the communicative event “in the shop” in modern England. The model includes the logical scheme, the description of the event, its intentional consequence, the commentary of its participants’ behavioral norms.

Based on the German and Russian fiction there is given the linguocultural characterization of the concepts of emotions expressed by such types of biomorphic metaphor as anthropomorphic, zoomorphic and floristic ones. There is stated that the anthropomorphic metaphor is the most productive. A high frequency usage index of the verb-like anthropomorphic and zoomorphic metaphors has been revealed.

There is considered the metaphor nominations of creative professions in the Russian language and the British English in the aspect of peculiarities of its functioning and regularity of its use.

There are considered the peculiarities of prefixing on the basis of the material of the prefixes re-/ре- in the modern English and Russian languages. There are determined the characteristic features of prefixes and their role in vocabulary enrichment of the languages, revealed the spheres where prefixes actively take part in formation of the new words.

There are considered the Russian and the Yakut loanwords that are found in the group of pronouns of the secondary category in the language of the forest Yukagirs.

There are described the functions of the Ingush indefinite pronouns in the discourse and communicative and pragmatic situations. The semantics of indefinite pronouns in the Ingush language may vary under the influence of the referential and pragmatic functions.

There are analyzed the ways of representation of verbal word formation in the textbooks of the Russian language for Estonian schools. There is shown the potential of the use of the results of interlingual comparison for prediction and prevention of interference mistakes in the sphere of word formation. There are given the recommendations for the choice of material with consideration of students’ native language.

Based on the military vocabulary there are considered various principles of combining words into lexico-semantic groups, as well as the ability of lexical units to correspond to a particular category of subjects and with particular notions.

There are considered the comparative and quantitative CSWs with the comparative relation, their structural peculiarities, system of comparison expressing forms. There are analyzed the systems with the relations in the aspect of semantics, syntax, pragmatics.

There are considered the performative characteristics of lawyer’s speech represented in the tactics of acquittal of a client, which presupposes the appeal both to particular values and to antivalues.

There are represented the functional and synergetic analysis of the tactical chaotization of the English business discourse as the tendency in the development of the modern deconventional business communication.

There is made the attempt to determine the role of linguistic devices and the means of language pun in the German language printed advertising communication. Based on the conceptions of the leading Russian and German specialists in the sphere of advertising communication there are analyzed the variants of different communicative strategies and tactics in the German magazine advertisement, taking into consideration the differences in advertising functioning conditions in Russian and in Germany. On the basis of German advertising texts there are revealed the main functional peculiarities of language pun from the positions of communicative linguistics

Frame description of the plots of works of fiction is used for description of the conceptual syntagmatics of a fiction text, as it is the objective ground for comparison of both classical and modern texts.

There is covered one of the scantily investigated issues of theory and experience of a fiction translation – achievement of its adequacy by the way of use of lexical transformations. On the basis of comparative analysis of two-language texts (Ossetian → Russian) there is considered the potential of transfer of meaning and images from the original language to the translating one.

There is characterized the potential of the use of “attentional semantics” theses by L. Talmy as applied to poetry. Based on the texts by American “language poets” Ch. Bernstein and L. Hejinian there is considered the factor of contextual influence on attention shift in the process of language organization of a statement, described the strategies of language realization of contextually conditioned attention effects.

There is analyzed the use of graphics as one of the devices of artistic expressiveness used in the English language novels by R.N. Mitra. The author frequently uses italics or italic insertions, emphatic italics, upper-case letters in headings, punctuation, graphic markers of transition from one period of time to another. Graphic devices of expressiveness are used for introducing the additional meaning.

There are sorted out and described the regularities of word formation of compound occasional substantives selected from the publicistic heritage by A.I. Solzhenitsyn. The characteristics of typical features of derivation are concluded by the specificity of functioning of occasionalisms in the group in the publicistic context.

Based on the novel “Hot Summer” by a modern German writer Uwe Timm there are considered the functioning peculiarities of figures of intertext as the author’s favorite stylistic device, used by him for revealing the key themes of the work “protest” and “study”.

There are revealed the functions of repeated nomination, its role in a fiction text. There are opposed the notions “emotionality” and “expressiveness” as the phenomena that have different functions.

Based on the works by I. Irtenyev there is characterized one of the figures of intertext – text application. There are considered the peculiarities of its semantics and functioning in a poetic text.

There are analyzed the stories and short novels by Gaidar for children. There are shown the peculiarities of objectification of emotion of fear depending on the issues, the plot and the psychological status of the characters (age, gender, situation, temper). Special attention is paid to the stories “School” and “Timur and His Team”.

There is considered V.S. Vysotsky’s perception and creative treatment of the genre traditions of a Spanish picaresque novel on the basis of the example of “role” songs about oddities and madmen. There are revealed three types of such characters: adopted from classical picaresque oddity scientist and talentless literary man, as well as the new type – “victim of television”, appropriate for the poet’s time realities.

There are considered the artistic functions of the space of a river in the literary genre of fantasy. There are analyzed the images of classical novels by J.R.R. Tolkien, M. Semenova and N. Perumov.