The article represents the systematized and orderly information concerning generalization as the method to learn the phenomenon of the communicative culture; it systematizes the basic areas of communicative culture study; it reveals the origins of the phenomenon of communicative culture in pedagogy; it describes the system forming essence of the phenomenon; it reveals the tendencies and regularities of the development of the communicative culture phenomenon; it describes the process model of generalization of the communicative culture phenomenon.

The article deals with the phenomenon of responsibility in its personal and social aspect through the prism of philosophic, religious, psychological and pedagogic views and approaches. It is shown that social responsibility is considered to be the leading systemic regulator of the activities and behavior of a person in the society. The functions of responsibility in regulation of relations of a personality with oneself and the society are described in the article.

The article deals with the issues of development of playing paradigm in education aimed at students’ motivation to educational and scientific work through the playing educational communicative environment. It characterizes the playing educational paradigm in structure, time and space signs.

The article deals with the notion of subculture, determines the role of subculture in the lives of modern teenagers and teachers’ attitude to this phenomenon. It describes the notion of subcultural competence as the component of the professional competence of a modern teacher.

The article represents the results of psychological and pedagogic diagnostics of value guidelines of senior teenagers. The criteria and signs that allow evaluating the level of development of the system of value guidelines of senior teenagers are formulated. The level dynamics of the system of value guidelines of senior teenagers is represented.

The Olympic upbringing of the youth is a very important government task nowadays. The article proves the necessity to establish Sport Rehabilitation complexes in Russian cities where children could have special courses in Olympic values and rules of behavior in the types of sport they choose, its specific traumas and how to protect health if they go in for this sport. These centers could serve as rehabilitation and training playgrounds for young sportsmen. The measures proposed by the author are useful for system work in the sphere of Olympic education and upbringing.

The article describes the experience of domestic education of a future specialist in secondary professional educational institutions. The basic forms and methods used in Russian colleges with the aim to develop students’ general competences are described and analyzed. The competences essential for competitive specialist’s personality development are found out. The author proves the necessity to search for the innovative forms and methods aimed to educate a student with steady abilities and skills to solve professional tasks.

The article deals with the idea of the necessity of development of students’ integrative sociocultural competence as the result of their education and professional training. It represents the model of the process of development of this competence, the goal and structure of the system, characterizes the essence of the components of the system, describes the strategy of its implementation.

The article deals with the theoretic approaches to development of the issue of criteria and signs of efficiency of extracurricular activities in development of general professional competences of higher school students. The authors characterize extracurricular work as an innovative block of the system of educational work at a modern higher school. The complex of criteria of development of the competences under consideration is represented in two groups of results. Each group is characterized in details.

Thearticledealswiththe general professional competences of future specialists as the invariant components of students’ qualities; it describes the leading components of youth development, represents the culture-centered model of education as the basis of culturological approach to professional education; characterizes the priority directions of higher school students’ professional competences.

The article describes the author’s approach to organization of a supervisor’s educational work aimed to develop future bachelors’ social competence at faculties of humanities at a technical higher school. The author suggests the methodology of development of social competence of bachelors specializing in “Advertisement and Public Relations” which consists of three stages relevant to the years of education. It is empirically proved that as the result of this methodology social competence of students will be improved. The diagnostic tools used by the author are described in the article.

The model of development of professionally important values of teachers in the system of further education is the description of the structure and organization of further education in the united educational space of the Voronezh region. The scientific approaches and basic principles are developed and systematized, the notion of “development of professionally important values of teachers in the system of further education” is specified, the organizational and pedagogic conditions are described, the components, criteria and levels of development of cognitive values of teachers through the projection of the individual trajectory of the further education are marked out and substantiated.

The urgency of the issues under consideration is determined by the fact that modern pedagogy focuses on a child and his/her training for active, independent work, creative participation in changing the country and the society. Thus, an important role is given to moral education, issues of discipline, rewards and penalties. These aspects are still poorly studied in modern pedagogy, especially the experience of the historical and pedagogical legacy.

The article deals with the influence of charity in the Simbirsk province on the establishment and development of the educational system in the province in the XIX century. New archival materials are introduced; they allowed widening the contents of the historical and pedagogical science. The archival materials and extracts from the manuscripts of the state archives of the Ulianovsk region allowed regarding the issue through the prism of the state, private and social participation in the development of the system of education of the Simbirsk province.

The article deals with the areas of the educational work in ecology in the Stavropol Krai in the postwar period; describes its forms and methods.

The article deals with the features and principles of formation of the informational and educational space in Russian schools in the period of 1993-2014. The author analyzes the role of teachers, pupils, school administration and parents as the subjects of the process of formation and development of the informational and educational space.

The article represents the methods of finding out the evolution of the concept “letter” in the letters of classical writers in Russian literature of the XIX-XX centuries. The author determines the context of the key word which verbalizes the concept, as well as the typical situations implemented by means of this word. The differences in implementation of some typical situations in letters are found out; they refer to various periods of time, which shows the evolution of the concept.

The article deals with the issues of terminological variety and polysemantics of the modern researches in the sphere of linguistics. The author proves that it is unreasonable to differentiate the communicative and cognitive consciousness and suggests using the notions communicative and cognitive functions of consciousness of linguistic nature.

The article deals with intertextuality and the essence of the category of dialogism. Based on the materials of blogs, the features of implementation of these categories are found out.

The article deals with the verbal ways of self-presentation as a type of communicative strategy in corporate blogs. The notions “business Internet-communication”, “corporate blog” are defined. The author studies the features and typical semantic tactics of self-presentation which deal with business discourse based on corporate blogs of major German companies with references from official websites. The analysis showed the features specific both for the representatives of major firms and for the whole business community.

The article deals with the features of identification of intense language units, describes the intense logical categories which are the basis for intensity, as well as represents the features of translation of statements that contain intensity.

The article deals with monopolization of communicative initiative in interpersonal communication by the example of the marital discourse. The author represents a number of factors that influence such a type of behavior in the intergender dialogue. The means of explication of the communicative initiative in the marital discourse are described. The classification of the types of dominance of communication partners in the process of gaining and holding the initiative in communication are represented in the article.

The article deals with the linguistic status of TV programme titles as proper names referring to gemeronyms. By the example of TV programme titles on the British and Russian TV, the author proves that it is possible to research them from the view of pragmalinguistics and linguistic culturology.

The article deals with the component structure of the concept “PUB” in the network English language discourse. The network discourse is interpreted as a part of the Internet discourse represented by the genre of social networks. The content of the value component of the concept “PUB” is analyzed. The classification of evaluation predicates marked out in the messages in the Twitter network is represented in the article. The prevalence of predicates with positive evaluation is revealed.

The article represents the research of nominations of a person in the British folklore tale in the aspect of correlation of the structure of nominations with the pragmatic and connotative information contained in the nominative units. The author describes the classification of nominations according to structure signs and considers micro- and macrocontexts of nominations based on lexemes describing the naming tradition in the thematic field “person”.

It is proved that in the process of work on the Stalingrad duology “Life and Fate” Vasily Grossman referred to his own notes of the war years. The documentary facts of the war epoch fixed there are widely reflected in the duology and fulfil a number of artistic functions: idea forming, image stimulating, evaluation, plot forming, emotional impact.

The article deals with the genealogic origins of a founder of the Yakut literature A.I. Sofronov-Alampa. The historical legends about the writers’ ancestors who left their marks in the history of the Sakha people are researched. In the genealogic sources of the classic’s personality one can find the foundations of the unusual fate, predisposition to creative thinking.

This article studies how literary and journalistic elements are functioning in contemporary Chinese journalistic discourse. The study explores the relationship between these elements in Ma Fulin’sbaogaowenxue “Russia, black and white - 10 years’ experience of a Chinese in Russia”. Literary and journalistic elements were studied by the methods of literary and narrative analysis. As the result, some characteristics of Chinese journalistic discourse as a mixed genre, such as subjective and objective tone in the text, narrative system and narrative strategies were picked out.

The article describes the basic stages of gaining the status of the place for political exile by the Orenburg province. The types of crimes considered to be political in the second half of the XVIII - first quarter of the XIX centuries are given in the article. Special attention is given to the cases of mass exile of people declared to be unreliable in politics.

The article deals with then regional aspects of the educational policy and experience of the Orenburg military governors in the 1830-1840s and their connection with administrative reforms.

The article deals with the origins and development of evaluation of Bishop Antonyi (Khrapovitsky) in the Soviet historiography in the 1920-1930s. The author analyzes the approach of the representatives of the official state atheistic ideology to one of the most famous figures of the Russian Church of the first third of the XX century. Some definite features of Bishop Antonyi were found out then; they were kept during the whole Soviet period.

The article deals with the role of the leaders of the older generation of the school of Annals by M. Blok who originated the study of the “history of mentalities” as an independent direction of historical cognition, in the development of the mentality conception.