The Olympic upbringing of the youth is a very important government task nowadays. The article proves the necessity to establish Sport Rehabilitation complexes in Russian cities where children could have special courses in Olympic values and rules of behavior in the types of sport they choose, its specific traumas and how to protect health if they go in for this sport. These centers could serve as rehabilitation and training playgrounds for young sportsmen. The measures proposed by the author are useful for system work in the sphere of Olympic education and upbringing.

There is represented the animated tour as the way to develop the qualities that young people lack. The aim is to make a series of bus city tours for pupils that develop the respectful attitude to their place of living, the wish to take care of it. Special attention is paid to the necessity to show the examples of unacceptable behavior (rudeness, foul language, dismissive attitude to people of other nationalities, covering buildings with graffiti and so on). There are given the grounds for the thesis that only non-standard and creative technologies, as well as the new channels of information distribution are able to bring effectiveness to the process of formation of socially significant qualities of the modern youth.