The research results regarding the issues of informatization of physical education are represented in this article. It is stated that it is impossible to solve them only on the basis of the principles of culture based pedagogy. The author considers a modern lesson of physics as a multimedia cultural environment, gives and describes its main components; formulates the functioning features and levels of effectiveness.

The author analyzes the categories “Russian folk culture”, “educational space”; finds out the role of the folk culture in the creative development of teenagers. The author’s definitions of the notions “Russian folk culture”, “educational space of the Russian folk culture”, “artistic and figurative expressiveness” are given. There are revealed the essential characteristics and functioning mechanisms of the educational space of the Russian folk culture. There are determined the principles of teacher’s work directed at teenagers’ creative abilities development.

The article deals with the issues of implementation of the humanities model of education developed on the basis of the humanities and anthropological approach in the system of further training and professional retraining of teachers.

The article deals with the results of the survey carried out among senior pupils of Volgograd schools. It revealed the necessity to develop the family values of school graduates, as well as the areas of work that improved teenagers’ value attitude to a family.

The author analyzes the modern socio-cultural situation in Russia and finds out the conditions that determine new values of psychological and pedagogic education, such as the quality of education, creativity, information competence, collaboration. The theoretical issues are proved by the information gained in the course of the empiric research carried out at the Taganrog Institute n.a. A.P. Chekhov at the faculty of Psychology and Social Pedagogy.

The author shows the methodological role of the culturological and person-oriented approaches in projecting of educational systems that provide the development of a student’s personal sphere, finds out the conditions for creating personality developing situations and the ways to prepare teachers for such work.

The article deals with the factors of development of the modern system of higher education in the field of social work. The artistic and creative technologies are regarded as the means of development of the professional competence of students specializing in the field “Social work”. The author determines the stages of mastering the artistic and creative technologies and the factors of optimization of the educational process.

The article covers the issue of sociocultural nihilism in education that is displayed in the refusal of the positive historical and pedagogical experience and automatic borrowing of foreign innovations. The sociocultural approach is regarded as the research instrument that reveals the most efficient educational models and systems.

The article deals with the notion of sociocultural adaptation of students from sparsely populated places to a megalopolis subculture, determines the role of the subcultural competence of a teenager in the process of sociocultural adaptation of students from sparsely populated areas.

The article deals with the issue of social and professional self-determination of students highly qualified in sports. The author offers the pedagogic means to solve this problem by the implementation of the system of pedagogic support via the modern strategies and forms of interaction, as well as the modern educational technologies.

The author considers the selection and system construction of the pedagogic means of independent work motivationof teenaged pupils. The article deals with the influence of the system of means on the development of teenaged pupils’ personal qualities.

A theorem may be proved by means of using figures with integer sides. In textbooks there are a lot of tasks in which the length of triangle and trapezoid sides are estimated by integer numbers of the so called “suitable” irrational multipliers. The triangles, trapezoids with integer sides are systematized in the forms of tables.

The article deals with the world view, theoretical and methodological foundations of the Christian psychology in the system of psychological knowledge. The author suggests the general scientific - humanities and anthropological approach to study of the human reality that presupposes harmonization and synthesis of three anthropologies: pedagogic, psychological and Christian. There are three types of psychological knowledge: psychology of psychics, psychology of a person and the Orthodox (Christian) psychology. The sense forming centre of establishment of “the humane in a human” is the personality existence in the world.

The article deals with the role of the informational component of the educational process, the features of its quality management, the signs and indicators of the quality of the informational component of the educational process. On the basis of the scientific literature the author works out the monitoring procedure “information value of the educational process”, describes the results of its implementation and the managerial decisions concerning the improvementof the quality of the informational component of the educational process.

The cognitive tasks are regarded as the basic means of research skills development. The author gives the classification of cognitive tasks (based on the quantity of skills, difficulty level and organization form), used at various stages of research skills development (motivation and preparatory, contents and activity, evaluation). The results that prove the effectiveness of cognitive tasks are described.

The article deals with the prospects, potential and features of the useof intellectual cards as the efficient innovational instrument of pedagogic techniques of a modern teacher. The authors give the detailed description of the aspects of the use of intellectual cards aimed at making the educational process efficient and developing the key competences of pupils.

The article deals with the means of portraying the image of a character compared through the prism of content aspects and linguistic devices of various levels. The analysis is based on the empiric material of the novel by a modern English writer Rosamunde Pilcher “The Shell Seekers” in the original version and Russian translation.

The article deals with the component structure of the historical discourse in the paradigm of the institutional discourse. The historical discourse is regarded as an independent variety with specific features. The article covers such pragmalinguistic characteristics of the historical discourse as the features of communicative situation, communication participants and their aims, strategies characteristic for the historical discourse.

The article introduces the term “globalism” to denote the words similar in phonetics (and/or graphics) and coinciding in meaning (fully or partially) in global and in globally significant languages. The authors analyze the notion defined by this term. The issues and prospects of globalisms research in the Russian language are determined.

Within the theory of destructive communication the authors analyze the notion of a destructive communicative personality, suggest the classification of destructive communicative personalities based on the criterion of implementation form of destructive behaviour. Communicative behaviour of the representatives of each group (a cad, a slanderer, a blackmailer, a jealous man, a gossip) is regarded from the view of the typical communicative tactics and methods used to realize the communicative goal.

The article deals with the phenomena of attraction, manipulation, suggestion and fascination. The author describes the basic ways to express these phenomena by the example of creolized texts. The model of stage-by-stage influence on the mind of a message recipient is suggested.

The article deals with the modern tendencies in the grammar system of the Russian language. By the example of the syntactic constructions of semantics the author finds out the changes in the system of word combinations and sentences, expresses the reasons for their origin. The research is based on the language material of the printed mass media.

The article deals with the issue of differentiation of outer homonyms: compound terms and subject phraseological units. As the objective criterion of differentiation of homonymic units of this type there are considered the morphological differences: phraseological units and compound terms differ in character, expression form and functioning of grammar categories. The absence of some grammar forms, the presence of high-frequency and rarely used forms is the consequence of the phraseological meaning and the means of differentiation of phraseological units and terms.

Рассматриваются примеры спонтанного словотворчества комментаторов спортивных матчей на русском и испанском языках. Проведены параллели с детским словотворчеством, сравнение причин создания инновационных словоформ детьми в период усвоения первого (родного) языка и взрослыми, уже усвоившими родной язык. Приведены наиболее вероятные причины словотворчества взрослых.

The article deals with the features of the naïve and everyday perception of the notion “blackmail” as a communicative phenomenon in everyday use. The results of the survey of the Russian language respondents allow specifying and completing the definitions given in the dictionaries of the Russian language.

The article deals with the rhythmic features of prosaic texts at the stage ofinterchange of stressed and unstressed syllables, reveals the influence of the rhythm potential, as well as the peculiarities of perception of various styles and various rhythms. The author’s methods of experimental evaluation of rhyme in a prosaic text by means of computer analysis, which improve the perception, are described.

An allegorical dialogue - хъуэрыбзэ - is one of the ethnic models of the Adygei traditional speech culture.Remarks - хъуэр - also have the signs of an independently functioning folklore text. The process of functioning of an allegoric polemic dialogue includes the playing communicative acts that demonstrate its participants’ speech competence. It is aimed at communication with playing comic expression and actualizing the verbal methods of conversion, transferring it into allegory.

The authors analyze the age concepts “молодость” and “youth” from the view of the metaphoric diffusion as the essential characteristics of the concept. This feature is regarded on the basis of the texts of Russian and American youth magazines and Internet forums.

The article deals with the metaphoric city models in the professional discourse of Russian and American architects. The comparative analysis shows that the discourse of Russian architects includes frequent medical metaphors that associate a city with a sick organism; American architects interpret a city as an anthropomorphic essence with features and properties of a human.

The article deals with the features of the naïve world picture of the English ethnos based on the old English riddles. The names of the concepts in the thematic field “Nature”, various parts of speech showing the specificity of the ethnic notions of the world are considered in the article.

The key concepts of the story by an Austrian writer Stefan Zweig “The Star above the Forest” are love, despair and loneliness. These concepts are verbalized in this story by expressing and more rarely by notion. The concepts “love”, “despair” and “loneliness” are implemented in the lexemes “Liebe, verzweifeln, einsam“ and their derivatives. In the concept sphere of the story a special role is given to a metaphor as the way of artistic explication of the concepts.

The article deals with the associative color perception of soundsin the German language, covers the results of the association experiments in sounds-and-colors accordance that was carried out as individual questionnaires in January 2014 - July 2015. The revealed steady associative relations between words and colors in the German language allowed creating the matrix of the associative colors of German language sounds that became the basis for the computer programme “Burger” which helps to analyze any word and text in German and make conclusions concerning the features of the dominant colors of the verbal model.

The article deals with the language personality “German language”, which is the basic category of linguistic culture and is characterized by some linguosemiotic parameters in gluttonic communication. The communicative strategies of a German language waiter as the agent of the gastronomic discourse are described.

The article deals with the semantics of phraseological units with the gender component in the English and Tatar languages. Having studied various views on the issue of the national features the author comes to the conclusion that there are national and cultural, national and conception,national and connotative features of the semantics of phraseological units. The features are not determined by the semantics of the gender component but depend on the figurative basis of a phraseological unit as a whole.

The article deals with the archival materials regarding one of the subjects of the domestic history that has not been thoroughly studied - the history of fishery unions of Murmansk fisheries in the period of Murman colonization in the 1860-1930s. The author carries out the analysis of one of the production categories in its historic dynamics. The social, economic analysis of the category of “auxiliary workers” is carried out. The results of the prerevolutionary sociologic research are given. It is proved that the category of “auxiliary workers” is not an age category, but a professional one.

The article deals with the history of the International Women’s Day (International Day of Working Women) in Soviet Russia in the 1920s. The forms and methods of implementation of “new” holidays for propaganda of social transformations and involvement of women into “socialistic building” are analyzed in the article.

The article deals with the areas of interaction and forms of participation of the Volgograd youth in development of twin cities’ movements and people’s diplomacy in the conditions of the “cold war” policy in the 1960-1980s.