The article deals with the associative color perception of soundsin the German language, covers the results of the association experiments in sounds-and-colors accordance that was carried out as individual questionnaires in January 2014 - July 2015. The revealed steady associative relations between words and colors in the German language allowed creating the matrix of the associative colors of German language sounds that became the basis for the computer programme “Burger” which helps to analyze any word and text in German and make conclusions concerning the features of the dominant colors of the verbal model.