The article deals with the history of establishment and development of the theoretical and practical work of the scientific school of a member of the Russian Academy of Education, Advanced Doctor, Professor of the Southern Federal University Evgeniya Bondarevskaya. It reveals the set of problems of the scientific search, innovative approaches to solve the scientific and pedagogical problems and education modernization at secondary and higher schools, features of experimental work with educational institutions and other scientific teams, describes the achievements, results and prospects of scientific school work.

The article deals with the issues of development of the andragogic paradigm in the historical context, gives the analysis of the adults teaching experience widely used in the USSR in the process of establishment and development of territorial and production complexes. The author gives the classification of the traditional and innovational forms of education used in the Soviet period. The features of adults teaching in the considered period are described.

The article deals with the issues of scientific research work of students and the experience of Khabarovsk higher schools, as well as the implementation of the new forms of higher school and department cooperation.

The article deals with the results of the analysis of the content of professional training of tourist staff in Turkey implemented in the associate programme “Management of Tourism and Hospitality” of the professional higher school of social sciences of the Mediterranean University of Turkey. Theimplementationofthe educational content in this programme allows achieving educational goals and forming graduate’s professional competence.

The article deals with the choice of a task as the means of development of the ability to use knowledge in practice. It is shown that the solution of tasks as the activity should have the most “common points” with the basic forms of social and historical experience. The criteria of the system approach to the tasks use in teaching students are revealed in the article.

The article deals with the notion of socio-pedagogic adaptation of a teacher in the context of teacher’s professional standard in the modern conditions of standardization, determines the role of the system of higher professional education in the process of socio-pedagogical adaptation of a teacher.

The new law on education in the Russian Federation considers students with special educational needs who master the programme longer then it is standardized. Systematic collaboration of teachers and students in overcoming educational difficulties of future engineers should be carried out within the system of adaptation of students with special educational needs to study at a technical higher school. The article deals with the analysis of the pedagogical process of adaptation of such students to study at a technical higher school and includes the scheme of adaptation collaboration of its subjects.

The article suggests the author’s version of the dual model of working staff training. The idea originated in Germany, and now it is widely used in Russia. The conception and approbation of the technologies of staff training in the integral education and production process is described.

The article deals with the ways to strengthen the professional and pedagogic purposes of the educational process at a pedagogical higher school; specifies the features and stages of development of the professional and pedagogic position as the criterion of the efficiency of the system of didactic conditions of future technology teachers training.

The formation of students’ reflexive skills is regarded based on the experience of work with the students of pedagogical college #2, Novokuznetsk, through the educational experiment in the use of the methods of active and interactive education.

The article deals with the issue of training of a teacher at a pedagogic higher school who possesses the individual professional style, has the ability for creative self-actualization in pedagogic work, for reflexive analysis and the ability for non-standard approach in solving situational tasks.

The article reveals the issue of the use of interactive technologies with the aim to develop preschool children’s positive socialization. The types of interactive technologies are considered; they are adapted to be used in the educational work of the preschool educational institution “Planet of Childhood Lada”. The authors describe the methodological devices of the educational process: represent the technological card, describe the content of the educational activities, find out the important conditions of technologies implementation - teacher’s skills that provide the efficiency of the approaches.

The article deals with the notions of culture and mass culture based on the analysis of the literary sources. It gives the definitions of mediaculture, determines its role in the life of society and the significance in education. The author’s definition of mediaculture is given. It is noted that the formation of mediaculture of a person begins with the notion of culture as a whole, mastering the skills of mass culture and the means of mediaspace.

The article deals with the urgent issue of the text content in foreign language educational space. The authors analyze such notions as “language communication”, “verbal communication”, “model of verbal communication”, as well as “professional foreign language verbal communication” applied to the interrelated processes of coding and decoding of knowledge information that is the subject of the educational discipline. The empiric research of the contents of two textbooks in the English language is carried out with the aim to find the relevance of their contents with the authentic contents of the relevant disciplines in Russian in five aspects.

The article summarizes the experience of the use of popular science videos in the experience of translators training. The educational potential of a popular science text is considered. The author emphasizes the role of expressiveness and dialogism in popular science texts used for educational purposes.

The article deals with the analysis of the use of traditional methods of teaching physics to 1 and 2 year students of a technical higher school. The authors mark their drawbacks regarding laboratory classes and reveal the necessity for the search of the ways to modernize the approaches to education. As the way to improve it the authors suggest using the method of immersion in organization and conducting of laboratory classes at a technical higher school, as well as analyze the results of the research in the use of this method based on the Ufa State Aviation Technical University.

The article deals with the research results regarding the methodological training of future teachers of children with mental disabilities: substantiates the empiric work based on the point of the competence, system and activity approaches, describes the process and evaluation criteria for methodological competence, analyses the information that characterizes the development of the contents and procedural aspects of the competences during the 4 and 5 years of study.

The authors substantiate the necessity to modernize the system of training of a student - future teacher of physics in the context of development of a special competence aimed at achieving the metasubject educational results at physics lessons. The article deals with the implementation of the competence based on the discipline of the professional block at a pedagogical higher school.

The article deals with the issues of methodological training of future primary school teachers for teaching folk applied arts to junior pupils. It reveals the variety of the subject area “Arts” regarding the applied arts. The teaching methods are analyzed in the aspect of knowledge acquiring in the theory of applied arts, in the process of mastering the ways and methods of painting, gaining the experience of artistic and creative work.

Explicit performative utterances, which present the speech act “oath”, are described. Depending on forms of presentation of vindictive component, types of the above mentioned explicit performative utterances are distinguished.

The article deals with the rhythm of journalistic texts and its correlation with the text tonality. The rhythmic analysis of a journalistic text is given and the types of rhythmic text tonality are found out.

The article deals with the ways to represent Russian colloquial speech and youth slang to foreigners in reference books and dictionaries for various educational levels and specializations. The author describes the conception of minimization of slang vocabulary and its inclusion in the process of teaching Russian at the preparatory faculty with the aim to optimize the adaptation process for foreign students in the youth society.

The article deals with the phenomenon of fear in mass media. The verbal devices of fear cause in the modern “yellow” mediadiscourse are considered. The lexical, grammar, stylistic devices that may cause sociophobia in “yellow” mass media are found out and described.

The article deals with functioning of stereotypic proper names (anthroponyms) in the Russian linguistic culture. The research is aimed at anthroponymic stereotypes as the variety of sociocultural stereotypes. The author makes the conclusion that the anthroponymic stereotypes show the associative relations of anthroponyms in the linguistic thinking of Russian language native speakers.

The article deals with the communicative behaviour of a pragmatic sceptic in accordance with the basic communicative parameters. It is based on the author’s classification of the communicative types of sceptics (pragmatic sceptic, critical sceptic, malicious sceptic) depending on the dominating motivation and the degree of skeptical doubt.

The article deals with speech therapist communication from the pragmalinguistic point of view. The following categories are in the focus of discussion: templateness (high predictability of communicative actions), persuasiveness (directive speech acts predominance), conventionality (communicative moves typical of a given discourse type). The categories in question are gradual.

The article deals with the explanation communicative strategy in the American popular medical discourse based on the Internet sources. The thematic, adaptive and axiological features of explanation in this strategy are found out. The themes of information cover the issues of structure and functioning of a human body, maintenance of comfortable life conditions, efficient ways to prevent and cure widespread diseases. The adaptation of information is shown in the communicative tactics of fact describing, features of notions, oppositions of signs of these notions, exemplification, constructing simple explanatory schemes. The value priorities are revealed by explanation of purposefulness of behavioral standards which are based on common sense, strong will, self-control and optimism.

Based on the names of asteroids in the Russian and Chinese astronomic science, the article represents the comparative analysis of the semantic and motivational models of the Russian and Chinese astronyms, determines the national and cultural features of the principle of naming the asteroids in the Russian and Chinese scientific world pictures.

Thearticledealswiththeissue of expressing emotions in the language. The phraseological units expressing a person’s emotional state in the Russian, English and Tatar languages are considered in the comparative aspect. The author describes general and national images phraseological units are based on and interprets some phraseological units from the view of the symbols.

The article deals with simple sentences used with concessive words such as “in spite of”, “despite”, “while”. The features of their use with exact and abstract nouns are found out. The concessive situations represented in compound sentences with the meaning of concession are analyzed.

The article deals with the types of domestic bibliographic lexicography resources aimed at social studies and humanities. The author evaluates their diversity. Special attention is paid to bibliography lists to books and articles. Lexicographic work is considered to be a valuable bibliographic resource.

The article deals with the creative work by Y.V. Bondarev in the Orthodox tradition. The relation of the figurative symbolism in his prose and the Orthodox culture is emphasized. The temple image is regarded as the steadiest and the most representative in the poetic works by Bondarev. The analysis of the key episodes in the writer’s works allows revealing the sense dominant of a temple image in Bondarev’s creative work. The conclusion is made that a temple image in the artistic world of the writer is the symbol of salvation and spiritual support for the characters in search for the Truth.

The article deals with the concept “way” in the works by V.P. Astafiev. The implementation of the individual author’s concept “way” is traced by the example of the story “The Will to be Alive”.

Based on the novel by an Austrian writer of the first half of the XX century Stefan Zweig “The Miracles of Life”,the article deals with the basic concepts - fear, love and despair. The associative, perception and figurative signs of these concepts are determined. The linguistic devices of the concepts “fear”, “love” and “despair” are found out.

The article deals with the issues regarding the criteria of finding neomythonymsin fantasy genres of the XX-XXI centuries by the way it is formed and its functions in texts.

The article deals with the poetry by Z.N. Gippius of the 1880-1890s as regarded through the prism of the spiritual, intellectual and artistic search of the “decadent Madonna”. The author emphasizes Gippius’s ability to comprehend and implement creatively the problem of the Russian existence of the epoch of “the century end”.

The article represents the evidence of contemporaries - ancient, medieval west European and eastern authors concerning various aspects of everyday life of the Lower Volga Region nations regarding the medical culture. The authors trace the influence of the nomadic lifestyle on the medical culture, find out the traditions of the regional medical culture with the intercultural nature.

The article represents the materials of the coin collection from the excavations of the Cossack town interpreted by the author as Starogrigorievsky Cossack town. The numismatic material is regarded as the material dated together with the written history of the town.

The article deals with the implementation of the Kosygin economic reform of 1965 at Volgograd power engineering enterprises. The authors characterize the basic measures to prepare the enterprises and change their working conditions. The conclusion about the efficiency of the reform is made in the article.

The article deals with the basic forms of organization of educational work in orphanages of the Stalingrad region at the final stage of the Great Patriotic War. The achievements and success are described, as well as some difficulties in the process of revival of the system of state tutorial institutions.