The article deals with the media culture in the lives of modern students. Based on the previous scientific research in the field of media culture and media education, it presents the study of the features of media use of students of touristic professions. Based on the questionnaire results, the level of media culture of future specialists in the sphere of tourism at the initial stage of experimental work has been established.

The article deals with the notions of culture and mass culture based on the analysis of the literary sources. It gives the definitions of mediaculture, determines its role in the life of society and the significance in education. The author’s definition of mediaculture is given. It is noted that the formation of mediaculture of a person begins with the notion of culture as a whole, mastering the skills of mass culture and the means of mediaspace.