The article deals with the issues of emotive linguoecology as applied to the communicative space of social networks. The authors examine the examples of text messages characterized by a positive tone appearing on the general background of negative content in social networks, which can be perceived as a definite tendency to restore the emotional-ecological balance in the virtual communication of Internet users. Positive communication is postulated as a significant component of the harmonization of a person’s physical and spiritual health and as a condition for the betterment of the nation as a whole.