The article proves that that the creation of a variety of school websites by efforts of schools is not an efficient means of informatization of the educational, administrative and social functions of a modern rural school. The alternative way to include schools in the united informational and educational space is under consideration in the article.

The article deals with the theoretical and methodological grounds, the traditions and the current priorities for creating the concepts and programmes of development of pedagogical education in teacher training universities as centres of innovation spaces in social development of regions in the modern conditions.

The article deals with the theory and practice of development of communicative skills of students of teacher training universities: the resources, context and learning tasks are represented. The necessity to study media and Internet technologies as the basis of computer communication is proved. The course “The Internet and multimedia technologies in cultural and educational activities” and the individual educational trajectories are projected in the article.

There is analyzed the network social technologies potential as the factor of development of interest for cognition in local historical projects implementation. There is suggested the experience of realization of this potential through organization of work on creating educational e-resources by the means of the open geoinformational system Miroznai.

There is analyzed the specificity of communicative direction of educational work in teaching in computer environment. There is described the students communicative readiness for studying in computer environment.