The article considers hidden content in texts, examples of the interpretation of hidden meaning in individual statements as well as sets of hidden meanings both in P. Grice’s Maxims and in the theory of speech acts. The authors explore the examples of illocution when the speaker carries out his intentionsin a considered manner by choosing language units. The nuances of meaning are identified in the theory of hidden pragmalinguistics, with the sender of information habitually choosing grammatical and textual speech signals.