The vision of the world, which appears in the artistic text, represents the aesthetic traditions of the ethno-cultural community, but is also mediated by the author’s personal meanings, his conception of the role of the surrounding world realities. The complex of linguocultural units used by M. Bulgakov in the story “Heart of a Dog” forms the cultural background of the epoch. The article deals with the words - the names of the clothes of the characters (“leather jacket”, “hood”, “galoshes”, etc.) and the degree of adequacy of their translation into Chinese.