The article deals with the communicative strategies and the ways to achieve their effectiveness in interpersonal discussions. There are four basic communication strategies that correspond to the classical dispute based on the goal: a dispute aimed to find the truth, a dispute aimed to persuade, a dispute aimed to win, a dispute aimed to dispute. The article presents the communicative strategies in everyday interpersonal discussions as reflected in the works by Russian and English authors: M.Y. Lermontov, O. Wilde, J. Austen, A. Huxley, F.K. Sologub, A.P. Chekhov.