The article deals with creolized texts of text inscriptions on the corporate T-shirts of world universities as a linguistic and semiotic component of the educational or academic discourse. The author studies the cluster of signs that perform the role of the presentemes to demonstrate the belonging of the T-shirt bearer to the university corporate community and for the semiotic fixation of the proclaimed values of the University, the divine origin of knowledge, its truth, humanity and institutional character. The coats of arms and mottos of the world universities are studied as a holistic creolized text.