The article deals with the issue of the gender reflection in the language phraseology, the concept of phraseological units with the gender component. It presents their classification based on semantics. In the context of the phraseothematic groups, the traits and specific behaviour of men and women determined by society are under consideration in the article. As the result, it proves the potential of phraseological units with the gender component to represent the linguistic reality and the national culture.

The article deals with the phraseological units having a live inner form, and determines the role of the phraseological image as one of the components of the content of a phraseological unit representing the features of the national and cultural specific nature of the Chinese ethnic group. The linguistic analysis of the phraseological image reveals one of the main features of phraseological units - imagery, the representation of which is associated with the modeling of the linguistic picture of the world.