The article deals with the technology of taking into consideration the individual psycho-typological features of students in a non-linguistichigher school in the context of the communicative and cognitive approach to foreign language teaching. The most important characteristics in determining the effectiveness of trainingare the gender (sex) differences, the level of emotional stability (neuroticism), introversion and extraversion level, level of anxiety and lability, characteristics of attention. The developed technology is implemented in several stages.