Архив журнала

2019


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Никитина Мария Александровна
Хабаровский гос. ун-т экономики и права
канд. филол. наук, доц. каф. иностранных языков и межкультурной коммуникации Хабаровского гос. ун-та экономики и права.
E-mail nikitina290583@yandex.ru

List of publications: (2)
Role of metaphor in implementation of the compressive and attractive functions of headlines of economic articles in German
The article proves that a metaphor plays an important role in the design of a headline, as it implements its compressive and attractive functions. Metaphorical units in a compact form inform the recipient about the content of an economic text, arouse his interest in the article and lead to further perception of the message.
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Metaphor as the means of implementation of the emotional and evaluative function of headlines of economic articles in German
The article deals with the metaphor as the means of implementationof the emotional and evaluative function of a headline. The metaphors in the headlines of economic texts of the German magazine “Der Spiegel”express evaluation and cause the recipient’s emotional feedback. Metaphors serve not only to express emotionsbut also to persuade the reader of the justice of the author’s assessment. In this regard, the modern mass media use bright expressive headlines; their expressiveness is achieved by means of metaphors.
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