It is noted that the process of the occasional nomination is the basis for the formation of visual and expressive means of language / speech, which allows introducing the concept of stylistic occasionalism. The article deals with the stylistic technique of occasional antonomasia, which enhances the elocution and pragmatic expressiveness of a statement, forms a certain assessment, serves as a vivid example of the creative attitude to a word.

The article deals with the modern occasionalisms which are the result of the conceptual integration. It is appropriate to differentiate vulgarisms, slang and jargon words, as well as linguocynisms in the occasional vocabulary of the modern Russian language. The stylistic differentiation of the modern occasional vocabulary helps to fill communication lacunas, reflects the linguistic and creative human activity and the tendency to linguistic economy.