Russian media speech has various means of nomination of modern politicians. In the texts of mass media we can find both general and individual nominations. The general nominations are job titles. The previous or parallel positions of politicians can also be noted. As for the reflection of politicians’ personalities, there are significant differences reflecting the diversity of the biographies.

The article deals with the structure “headline-subtitle-lead-text”included in the field of the contemporary Russian mass media. Their typology, functioning characteristics and their analysis are represented in the article.