The article deals with the method of organization of the associative semantic field of the poetic text by E.V. Sheveleva“Belosnezhye” using the method of modeling of associative and semantic field. The analysis proves that any literary text is a system with the elements in certain structural connections and relations that express the creative intention of the writer. The semantic scope of the work is not determined by the direct meaning of some separate words and phrases but the associations they make.