The article deals with the grounds to find out the combination of units that reflect the knowledge about some particular object of the world in cognitive treatment. It is proved that the repeated denotative sign is a formal semantic indicator, linguistically sufficient for formation of such a combination of units. The dialect units as the source of the material allow modeling the conceptual structures that reflect the knowledge with consideration of the semantic space of the national language, and finding out the features of verbalization of their separate components. The article represents the results of the analysis of various classes of denotatively connected units, demonstrates the ways of conceptualization and preferences of people when representing some features of some world fragments.