The article describes the author’s approach to organization of a supervisor’s educational work aimed to develop future bachelors’ social competence at faculties of humanities at a technical higher school. The author suggests the methodology of development of social competence of bachelors specializing in “Advertisement and Public Relations” which consists of three stages relevant to the years of education. It is empirically proved that as the result of this methodology social competence of students will be improved. The diagnostic tools used by the author are described in the article.