The idea of the“new man” refers to one of the fundamentals of the Soviet ideology. The article deals with the moral aspect of the issue. The correlation of the political views and the spiritual world of a manis emphasized in the article. The mechanism of building a system of values and their content is demonstrated by the example of the Soviet youth.

The article deals with the institutions and organizations that hosted the evented aimed at popularization of the scientific and technical achievements. The mechanism of propaganda is described. It is noted that depending on the audience, its cultural and professional level the methods of giving information was chosen.