The article deals with the features of zoonyms functioning in the Russian linguistic culture. The research aims to study the process of zoonymic stereotyping in everyday communication based on the empiric research. Its results allow the conclusion about stereotypic ideas of zoonyms; the methods to form them (transonymization and onymization) are found out.

The article deals with functioning of stereotypic proper names (anthroponyms) in the Russian linguistic culture. The research is aimed at anthroponymic stereotypes as the variety of sociocultural stereotypes. The author makes the conclusion that the anthroponymic stereotypes show the associative relations of anthroponyms in the linguistic thinking of Russian language native speakers.