The article deals with the basic verbal characteristics of the Chinese and Russian medical and cosmetic media advertisement based on the video and printed media texts. It is proved that in the Chinese and Russian linguistic cultures the grammatical and lexico-stylistic devices contribute to creating a vivid, accurate, convincing medical and cosmetic media advertisement, the purpose of which is to motivate the recipient to buy the advertised product or service.

The article deals with the linguistic cultural features of the names of Chinese medications. The author suggests the classification of medication names in the Chinese linguistic culture that reflects the most significant components included into its names.