The article deals with the linguistic and cultural characteristics of the values of tourist media discourse, as well as verbal and non-verbal ways of actualization of these values in creolized media texts by the example of the touristic posts in the social networking service “Facebook”.

The article deals with the phenomena of attraction, manipulation, suggestion and fascination. The author describes the basic ways to express these phenomena by the example of creolized texts. The model of stage-by-stage influence on the mind of a message recipient is suggested.