Известия ВГПУ

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Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Бусыгина Марьяна Владимировна
Волгогр. гос. соц.-пед. ун-т
канд. филол. наук, доц. каф. английского языка и методики его преподавания Волгогр. гос. соц.-пед. ун-та.
E-mail busygina_maryana@mail.ru

List of publications: (1)

№1 2016г.

Pitch-message as an instrument of PR communication

There are differentiated such instruments of PR communication as an advertisement, a press-release and a pitch-message. There are considered the characteristics of a pitch-message, its functioning peculiarities.

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