There is considered the popular medical recommendation as a hybrid genre of institutional communication that combines the medical, mass informational and pedagogic discourse. The medical component of this discourse is represented thematically, the pedagogic one is represented strategically, and mass informational is represented according to the ways of communicative implementation. The structure of such a recommendation includes the basic component (direct speech action and its explanation) and corresponding components: attractive headline, introduction that covers the main point of the issue, disclaimer that limits the author’s and publisher’s responsibility for the information, competent opinion of experts concerning the theme, an appeal to disseminate this information.