The article deals with the rhythm of journalistic texts and its correlation with the text tonality. The rhythmic analysis of a journalistic text is given and the types of rhythmic text tonality are found out.

There is shown the syntagma as the basic unit of the rhythmic organization of a prosaic text. There is given the rhythmic analysis of a publicistic text and revealed the individual author’s features of the rhythmic organization of a text.

There are considered the primary and derived means of rhythm building in prosaic publicity texts. There are revealed the peculiarities of organization of rhythmic models at the level of over-phrasal unities in different articles by one and the same author. There is made the conclusion that as a whole the primary and secondary means of rhythm building are characteristic for author’s individual style.