Архив журнала

2020-2024


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Рябинина
Кубан. гос. ун-т

E-mail alevtina_ryabinina@mail.ru

List of publications: (1)
Types of secondary nature in advertising texts
There is covered and defined a special text category -secondary nature. There is made the attempt to differentiate the advertising texts represented in different formats and characterized by a secondary nature sign into the following types: metatext, plot and image, composition and structure, discursive, situational and prosodic secondary nature.
Download | PDF, 1888 Kb