Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Гомаюнова Тамара Михайловна
Волгогр. гос. соц.-пед. ун-т
канд. экон. наук, доц. каф. экономики и менеджмента, зам. декана по учеб.-метод. работе фак. экономики и управления Волгогр. гос. соц.-пед. ун-та
E-mail tgomayunova@bk.ru

List of publications: (1)
Marketing strategies of the innovation development of higher educational institutions
There is substantiated the necessity of strategic innovations in the work of higher educational institutions. There are marked out the types of marketing strategies depending of the goals of growth and character of innovations. There is suggested the specificity of management of the combined strategy of marketing with consideration of higher educational institution development.
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