The use of advertising material in English lessons meets the requirements for the listening classes at the secondary education level. English advertising texts correspond to the principle of authenticity of the language material and is characterized by short duration and medium tempo. An advertising text has a number of linguistic features that determine the success of perception and the subsequent use of the material.

There are considered the English and Russian polysemantic verbs with the metaphoric meaning of speech activity. There is made the attempt of the interlingual correlation analysis of the verb metaphoric nomination in the English and the Russian languages.