There is covered the theme of the genre diversity of the texts of the mass and information discourse. There is stated the issue of selecting some genres and complex polygenre formations, which is urgent for the complex and multiaspect character both of the notion “genre” and of the whole system of the media discourse.

There is considered the representation of words with the evaluative component based on anecdotes published in the regional press of the XIX-XX centuries. Special attention is paid to the debatable issue of interaction of evaluative and emotive components within one nomination.