Архив журнала
2020-2024
Founder:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
Publisher:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
Publisher:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86
List of publications: (1)
Specificity of advertising discourse (on
the material of the German language)
There are described the peculiarities of the language
of advertisement. On the basis of the material of
German printed texts, there is regarded the connection
of advertising texts and spoken language, role of
neologisms, use of various stylistic figures in the
advertising discourse.
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