There is analyzed the systematization of description of the contents of qualitative words/adjectives. There are given the grounds for description of the information about property/sign/quality in the form of frame, conceptual area, script, semantic scheme and format. There is suggested and theoretically substantiated the cognitive model as the most perfect and adequate instrument of representation of the category of Quality.

There is given the semantic and cognitive analysis of the concept colour name as a psycholinguistic means of authors mental representation categorization of reality fragments in landscape description in works by Oscar Wilde with the purpose of revealing the peculiarities of authors individual colour world picture.