Language pun in the field of phraseology is considered as a cognitive and semantic phenomenon. Phraseological semantics is regarded as the result of language pun of the first degree. Inclusion of phraseological units into the context, phraseological variety are characterized as the language pun of the second degree.

The problem of phraseological anthropocentrism is regarded as one of the topical ones. There are analysed the phraseological aspects of a linguistic individual: phraseological lexical individual is the maker of existing phraseological units, creative phraseological individual is the maker of new phraseological forms. The image of phraseological lexical individual is revealed in the context of the notion phraseological world picture. The appearance of new phraseological units is the result of axiological personality cognition.