In order to organize the process of investment in human resources potential correctly and, thereby, effectively, it is necessary to have clear understanding of the stages of the process of effectiveness evaluating of investment in the formation and development of the microsystem personnel capital. This process, which consists of the sum of specialists individual competences, includes four main stages: the analysis of information flows, determination of assessment results of human resources potential, transformation of the findings into money equivalent, calculations of the result - profitability of investments in human resources potential.