There is considered the process of social perception of age characteristics. There is proved that age display in the process of social perception has both substantial and functional peculiarities, which is shown in generalized perceptive age models. As an example there is analyzed the effect of childs appearance. There is revealed the interconnection of social perception of age and social opinion and behavioural strategies.

There is regarded the issue of individual subjective attitude to ones own chronological age. There is given the theoretical and empirical analysis of the category subjective age. As a multidimensional construction subjective age has age-related and individual dynamics, peculiarities of display in different psychological spheres. In this context the age becomes the category of inner world, the category of self-assessment.