Архив журнала
2020-2024
Founder:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
Publisher:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
Publisher:
«Volgograd State Socio-Pedagogical University»(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86
List of publications: (1)
Dynamics of play/game
features in advertising discourse
There are considered the play/game features
in advertising parodies as part of advertising
discourse dynamics. The constitutive features
of the 'game/play' concept are described
and strategies employed in advertising
parodies are revealed.
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