The article deals with the notional, figurative and value components of the concept “shame” in the Russian and Chinese languages in the comparative aspect. The common and distinctive features of the concept in the Russian and Chinese linguistic cultures are determined in the article.

There is revealed the notion of the interiorized discourse, which is the model of inner speech of a character in a fiction work. There are analyzed the general speech functions of the interiorized discourse, i.e. some global functions of the language - speech in general, and inner speech and interiorized discourse in particular.

There are described the fiction functions typical for the interiorized discourse, i.e. the ones that are directed at the message of the work of fiction: symbolic function, function of images psychologizing, removal of the author out of the narration, detailed description and simultaneous integrity of the image, intimating and individualization of the narration, as well as the function of convergence of the form and the content.

There are analysed the non-typical cases of interiorisation discourse realization that is regarded as character inner speech model performed by a narrative texts author. Showing the role of the so called quasiobjects in interiorisation discourse the author comes to the conclusion that communication with yourself is often masked by communication with other objects.