Архив журнала

2020-2024


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Марышова Марина Александровна
Рос. гос. аграр. ун-т (МСХА им. К.А.Тимирязева)
асп. каф. связей с общественностью и речевой коммуни- кации Рос. гос. аграр. ун-та (МСХА им. К.А.Тимирязева)
E-mail alyenka@inbox.ru

List of publications: (1)
Functions and semantics of parcelled construction in the language of advertisement
There are considered the main functions of parcelling in the language of advertisement, as well as the influence of different structures on the semantics of parcelled advertising texts. The main conclusion is that the pragmatic orientation of parceling at the spoken language helps to realize the main function of any advertising text
Download | PDF, 0 Kb