There is covered the urgent issue - occasional word formation in the language of the modern mass media. There is explained the influence of sociocultural situation on the language, analyzed the main methods of occasional word formation, described the most productive models, given the examples of neologisms from different types of mass media.

There is covered the urgent issue of linguistics - classification of title complexes in the modern press. There is considered the communicative nature of titles, thoroughly described the main goals of their use, analyzed the examples of their use in different types of print media. There is suggested the classification of titles, which is based on such parameters as completeness/incompleteness of information transmitted in the title, and its influence on readers.

There is regarded the urgent issue of newspaper word formation, analysed the most efficient word-formative models, language mechanisms of their forming. There is also considered the occasional word creation and abbreviations in press. The language of journalism is researched from the position of the cognitive linguistics.