There are described the tactics of the participants of Russian academic communication found out on the basis of genre standards investigation at Russian higher schools. The communication genres of higher schools are sorted out according to the type of work and control. The suggested approach shows teachers and students cultural values, allows marking out the peculiarities of teachers and students communication peculiarities.

There are described the constitutive signs of the linguistic and cultural concept science fixed in the linguistic mind of German and Russian people: conceptual, figurative and value. There are used the methods of conceptual, component analysis and comparison.