There is regarded the influence of the demographic crisis on the work of higher educational institutions. There is suggested the structure of the system of regional education, which can realize the four levels of professional education that exist in Russia. There are described the peculiarities of realization of the combined strategy of marketing with the goal to develop the system of regional education.

There is substantiated the necessity of development of methodology of realization level assessment of marketing complex potential in higher educational institutions. There is suggested the algorithm of realization level assessment of marketing complex in a higher educational institution, based on assessment of marketing complex indicators realization.