Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Ефремова Елена Николаевна
С.-Петерб. гуманит. ун-т профсоюзов
асп. каф. искусствоведения С.-Петерб. гуманит. ун-та проф- союзов
E-mail lenakaigorodova@mail.ru

List of publications: (1)
Artistic forms in modern advertisements. Creativity and technologies
There is analyzed the advertising image (from the artistic point of view), as well as collaboration of a creative idea and technologies in realization of advertisement. There is substantiated that the aesthetic content of advertisement in the modern conditions depends on the innovational media technologies, which become the only way of keeping consumers attention in the conditions of tough media competition
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