Архив журнала


Founder:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)

Publisher:
«Volgograd State Socio-Pedagogical University»
(400066,
Lenina Ave., 27,
Volgograd, Russia)
e-mail:izvestia_vspu@mail.ru, izvestia@vspu.ru ),
phone (8442) 60-28-86

Самсонова Елена Владимировна
Волгоградский государственный технический университет
канд. экон. наук, доц. каф. менеджмента, маркетинга и организации производства Волгогр. гос. техн. ун-та.
E-mail elesamsonova@yandex.ru

List of publications: (2)
Stages of development of adaptive marketing strategy of an organization
Thus, for making right management decisions concerning further development of the organization, one of the ways out is development of adaptive marketing strategy.
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Peculiarities of marketing cooperation on the market of educational services
There is proved that for making right strategic decisions on the market of educational services, heads of educational institutions must detect the specificity of the market and formulate the procedure of market research on it.
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