The article conducts a multidimensional analysis of the portrait interview of a creative person in the modern Russian press. The peculiarities of the communicative interaction between the interviewer and the interviewee, as well as the correlation between interviews and spontaneous conversations, are considered.

The article deals with the changes in colloquial speech and colloquial style in the last few decades: widening of the communicative space of informal communication by means of Internet communication, changes in the vocabulary of colloquial speech, intensification of language pun and stylistic contrasts.

There is considered a number of manifestations of the category of intertextuality on the Internet: formation of the global intertext continuum, quick growth of the level of text openness, dialogic interchanges of the texts by the scheme “stimulus – reaction”. There are analyzed various interpretations of the term “hypertext”, characterized the electronic hypertext as the immanent property of the Internet environment.

There is characterized the concept sun as one of the most important poetic symbols. Based on the material of lyric works by K. Balmont and I.Severyanin, there are investigated the stylistic functions of the given symbol. There is its text forming potential in the focus.