There is described the process of modeling of the lesson aimed at students’ creativity development, as well as the mechanism of formation and the components of professionally oriented creativity of future specialists.

There is suggested the author’s view on effectiveness of a modern higher school work, given the interpretation of the notion “effective higher school”. The effectiveness of a higher school is considered from the positions of evaluation of pedagogic, social and economic effects; there are represented the results of the diagnostics of higher school teachers’ readiness for innovational commercial activity.